About RioCan REIT

• One of Canada’s largest real estate investment trusts

• Retail-focused, increasingly mixed-use portfolio

• 188 properties across Canada

• 95.0% of fair value located in six major markets; 57.2% from the GTA

• $12.8B total enterprise value

• 42.5M sq ft development pipeline

  – 41.0% of zoned density

The Challenges

• Decline in parking revenue experienced at several commercial properties during COVID-19

• RioCan wanted to explore innovative digital marketing techniques to achieve the following:

  • Increase location awareness

  • Provide seamless visitor experiences

  • Restore parking revenue to pre-pandemic levels

Marketing Strategy

• Pro Marketing campaigns for Yonge Eglinton Centre, Yonge Sheppard Centre, Empress Walk and Lawrence Allen Centre, RioCan Hall, Bathurst College Centre

• Paid advertising on Google

• Organic social media marketing on Precise ͵ÅÄ͵¿ú channels

• In-car navigation services to drive traffic

The Results

• Significant increase in revenue

• Increase in requests for directions to all 6 locations

By the Numbers

Based on 3-month Marketing Campaign:

4,500

Requests for directions

105,320

Clicks leading to an increase in location awareness

$233,728

Potential parking revenue generated

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MUNICIPAL PARKING MANAGEMENT SOLUTIONS

About Precise ͵ÅÄ͵¿ú

CANADA’S PARKING INDUSTRY LEADER FOR MORE THAN 30 YEARS.

When Precise ͵ÅÄ͵¿ú was founded more than 30 years ago, the company was a two-person field operation with a simple aspiration: to make a difference in the world of parking automation.

Since then, Precise ͵ÅÄ͵¿ú has grown into a nation-wide managed services and technology firm with more than 700 employees across Canada, a head office in Toronto, and 13 supporting offices across the country.

But what sets us apart from other parking operators isn’t where we are, it’s what we are: a full-service parking solutions provider. One source for all your parking-related needs.

Precise ͵ÅÄ͵¿ú manages thousands of parking lots on behalf of hundreds of property owners. We supply cutting-edge technology and services to thousands of clients in the healthcare, municipal, commercial, institutional, and private sectors.

Being a vertically integrated company puts us in a unique position. We can provide a level of management and technical integration that is best-in-class. Just ask the hundreds of clients to whom we’ve delivered cost-effective and customer-focused solutions over the years.