Setting Your Parking Operation Up for Success

4 min read

We recently hosted an insightful discussion on leveraging digital marketing to dominate search engines and increase your parking operations revenue. The panellists included Precise ͵ÅÄ͵¿ú's own Cassandra Carchesio, Manager of Marketing and Communications, and Stephanie Tang, Marketing and Communications Specialist.

In case you missed our Mastering Digital Marketing to Dominate Search and Boost Your Parking Revenue webinar, we've summarized the key discussion points below.

Watch the full Webinar below!

The Relevance of Digital Marketing in Today’s Business Landscape

Digital marketing encompasses all online efforts to reach and engage with potential customers. It enables organizations to target vast audiences, foster brand recognition, and generate conversions.

The Rapid Evolution of Digital Marketing Strategies

Over the years, especially within the last decade, digital marketing strategies have evolved dramatically, leveraging technological advancements to deliver consumers more personalized and engaging experiences.

In the early 2010s, we gained greater importance in search engine optimization or SEO. Businesses started to explore email marketing and social media as marketing tools. In the mid-2010s, there was a strong focus on content marketing, designing responsive and mobile-friendly websites, tracking data and analytics to gain insights into your campaigns, and social media paid advertising gaining popularity. In the early 2020s, artificial intelligence entered the industry, including generative AI platforms like Chat GPT and a new Google search experience that enhances how we search for information online. We have also seen a huge rise in influencer marketing. 

The Importance of Setting Clear Goals

Implementing a digital marketing strategy requires a clear and well-defined objective. Employing the SMART framework emphasizes Specific, Measurable, Achievable, Relevant, and Time-based goals. Having a clear goal in mind will allow you to tailor your marketing strategies accordingly. 

Developing a Holistic Marketing Strategy for Your Operation

Digital marketing is not a one-size-fits-all solution. Choosing the right path for you is essential based on your organization's unique goals. 

Appearing in top search results on Google is easier than you may think. However, it does encompass several critical factors. The first step in any successful digital marketing strategy is establishing an SEO-friendly online presence for your parking facility, featuring all the information your customers need to know if they plan to park there.

After setting up your online presence, adding your parking facility's address to multiple online maps and in-car navigation services is essential. This allows drivers to locate your site quickly on their maps when pre-planning their trip. From there, you can begin to explore tools like social media and paid advertisements on Google to highlight your parking facility's amenities and features, driving traffic to your website and boosting your SEO and Google ranking.

Something essential to consider when investing in digital marketing is ensuring you have online support resources to assist customers and protect your online reputation. Tracking several key performance indicators will also allow you to see what's working and what isn't and tailor your approach accordingly. 

Allocating an Appropriate Budget & Next Steps

When allocating an appropriate budget, a good starting point is 10 -15% of your monthly revenue. This will give you an excellent foundation to explore different tactics and their effectiveness. Another thing to verify if you are currently receiving digital marketing services is whether or not your provider is using digital marketing best practices. This will impact your performance—so you'll want to ensure you're getting the best service by asking the right questions and showing your provider that you know what you're talking about.

If you couldn't attend our Mastering Digital Marketing to Dominate Search and Boost Your Parking Revenue webinar live, you can watch the event below!

Interested in learning more about how Precise ͵ÅÄ͵¿ú can help your parking operation with digital marketing? Discover Precise ͵ÅÄ͵¿ú's digital marketing services and how we can help put your lot on the map…