Q&A with Marketing & Communications Specialist Cassandra Carchesio.

If anything has been solidified over the last decade, it’s that social media remains an essential component to the success of any business—parking included.

Don’t believe us? We asked Precise ͵ÅÄ͵¿ú’s Marketing and Communications Specialist Cassandra Carchesio how social media marketing works in the world of parking.

Q. Does social media marketing work for parking operations?

A. Believe it or not, social media plays a key role in the success of any marketing strategy—and parking is no different. It gives you a platform to sell your social experience on a large scale while reinforcing your online presence. As a go-to search engine, your social media platforms are the first impression your customers will have of you, allowing you to show them what they can expect when visiting your facility, as well as showcase all that the surrounding area has to offer.

Social media marketing makes parking more personal and creates a direct communication channel with your customers. Platforms such as Instagram can provide property managers with the tools necessary to showcase their facility using diverse forms of content—including images, videos, reels, and even paid ads! But it doesn’t have to stop there. Connect your social platforms to your website to showcase long-form content such as articles and product pages to offer those visiting your page additional information and increase your SEO ranking!

The significance of social media marketing will only continue to grow. No matter the social forum you choose to solidify your online presence, leveraging these platforms will allow your business to reach new heights.

Want to learn more? Watch the full Q&A below!