Emmanuel Lereno Joins Precise ͵͵ as Chief Digital Transformation Officer

Tuesday, November 15th, 2022

For immediate release. 

Precise ͵͵ is proud to announce that Dr. Emmanuel Lereno will join its team as the company's Chief Digital Transformation Officer. In this new role, Emmanuel will play a key part in strengthening Precise ͵͵’s industry-leading technology innovation and business intelligence expertise to help our customers drive their digital transformation strategies. 

Emmanuel brings more than 20 years of experience in parking and mobility industry to Precise ͵͵. Joining Schlumberger Systems in 2002, Lereno worked on data-driven oil detection systems after completing a Ph.D. in Business Intelligence. He then joined Parkeon where he served as a business analyst in several European countries and coordinated the delivery of complex parking infrastructure projects. 

In 2011, Emmanuel started to focus exclusively on the North American market as part of the company's strategy to develop its digital solutions portfolio investments and expand its business in the US and Canada. Emmanuel then assumed the role of Senior Vice President of Digital Services for Flowbird US, where he focused on the expansion of Flowbird smart city solutions for the USA and Canadian markets.

This experience ideally positions Emmanuel to lead Precise ͵͵'s ongoing technology innovations and reinforce our mission of successfully using technology to manage parking operations across Canada. Following the announcement, Luigi Lato, Chief Operating Officer at Precise ͵͵, stated, "We are pleased to welcome Emmanuel to our team. His unmatched expertise will help drive the next generation of technology innovation at Precise ͵͵ and will allow us to successfully combine connectivity and intelligence to manage parking programs nationwide successfully."

With experience in leveraging technology to create intuitive digital ecosystems, Lereno knows what it takes to drive impactful results. He explains that "technology has and will continue to influence every facet of our lives—including parking and mobility interactions. I look forward to working alongside Precise ͵͵’s team of in-house professionals and industry partners to further enhance the utilization of digital operations.”

Precise ͵͵ is thrilled to welcome Emmanuel to the team and looks forward to leveraging his perspective and industry expertise toward the digital transformation of the parking industry.

For more information contact:

Maria Fiorini
Marketing & Communications Manager
Precise ͵͵
416.398.4052 ext.512
mfiorini@precisebi.com

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