Q&A with Marketing & Communications Coordinator Alex Borin. 

2 min read

When it comes to promoting your parking lot online, there are many common mistakes one can make. Nowadays, 92% of people are searching for parking online through Google or mobile GPS apps like Google Maps, Waze, and Apple Maps.

We asked Precise ͵ÅÄ͵¿ú’s Marketing and Communications Coordinator, Alex Borin, what is the number one mistake parking operators make when promoting their parking lot online.

Q. What is a parking operator's number one mistake when promoting a parking lot online?

A. Typically, the entrance to the parking lot is located on a different street from the main building. The number one mistake parking operators make when promoting their parking lot Is not creating a map listing for the parking lot itself or registering the main building address as their parking lot address. Having a map listing for your parking lot ensures that customers know how to get to the parking facility, and they don’t end up going to a neighbouring lot while trying to look for yours.

 Want to learn more? Watch the full Q&A below!