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In today's fast-paced society, convenience is vital; and in many cases, it begins with an online experience. As a result, it is crucial to ensure that every business, including parking, maintains a convenient online experience (that transcends the in-person experience).

A solid digital marketing strategy ensures the location and details of your parking facility can easily be found online, and requests for directions can be made even easier.

Below are five reasons why you need a digital marketing strategy for your parking facility: 

1.     Digital marketing helps you drive more traffic to your parking lot.

Digital marketing helps you to create location awareness for your parking facility and make it visible to potential customers. You can reach a wider audience by utilizing social media to promote parking and use various digital marketing techniques such as search engine optimization and online advertising to promote your parking lot via top search results, thus generating more traffic into your parking lot.

2.     Digital marketing puts you where your customers are—online.

With 92% of journeys beginning online, digital marketing can help you attract new customers and generate more revenue where your customers spend their time. Performing targeted advertising on platforms such as Google Search and Waze Maps can help you reach those looking for parking in your area and persuade them to choose your facility over others.

3.     Digital marketing lets you gather data about your customers. 

Digital marketing lets you understand who your customers are. Valuable data and insights about customer behaviours, conversion rates, and ROI can help you make improved operational decisions, encourage repeat business and capture a broader audience in your next marketing campaign. By investing in marketing efforts, your parking lot will stand out in a crowded market and ultimately increase revenue and profitability.

4.     Digital marketing encourages repeat business and customer loyalty.

Digital marketing is not just about attracting new customers but also about retaining existing ones. You can encourage repeat business and increase customer parking loyalty by staying in touch with your customers through membership and loyalty programs, email communications and social media updates. 

5.     Digital marketing builds a strong reputation for the location of your parking lot. 

Digital marketing allows you to differentiate your parking facility from the competition. You can create a distinct brand identity that resonates with your target audience by ensuring your messaging is consistent online and onsite and highlighting your unique selling points, such as your location, rates and safety elements. Utilizing these techniques will help to build a positive image of your parking facility and enhance customer trust and loyalty.

Developing a digital marketing strategy that meets and exceeds your organization's and customers' needs will ensure that your facility is occupied at all times, bringing your parking revenue to an all-time high.

References

Fiorini, M. (2021, May 19). 92% of people find parking online - precise ͵ÅÄ͵¿ú: Parking management services. Precise ͵ÅÄ͵¿ú | Parking Management Services. Retrieved February 15, 2023, from /news/92-of-people-find-parking-online

Fiorini, M. (2022, August 11). Why social media marketing is essential for parking operations - precise ͵ÅÄ͵¿ú: Parking management services. Precise ͵ÅÄ͵¿ú | Parking Management Services. Retrieved February 15, 2023, from /news/why-social-media-marketing-is-essential-for-parking-operations  

͵ÅÄ͵¿ú, P. (2022, February 16). Increase parking occupancy in 2022 with location pins - precise ͵ÅÄ͵¿ú: Parking management services. Precise ͵ÅÄ͵¿ú | Parking Management Services. Retrieved February 15, 2023, from /news/increase-parking-occupancy-in-2022-with-location-pins  

Cassandra Carchesio

Interim Manager, Marketing & Communications, Precise ͵ÅÄ͵¿ú